From NGO by Dr. Kambiz Silani The biggest barriers around selling contact lenses, increasing annual supplies, and tackling the elephant in the room – customer loyalty – start and end usually with price and convenience. Take that a step further, as consumers are now looking for the unexpected, and the idea of [...]
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From Optometry Times by Melanie Denton, OD, MBA, FAAO As a private practice owner, I am constantly reassessing my business and what it looks like for my patients to interact. I am always adding features that make my business more about my patients and less about what is convenient for me. I [...]
From Optometry Times by: Tami L. Hagemeyer, ABOC, FNAO Almost daily there is a battle between the impersonal online contact lens companies and the eyecare professionals who put their time and energy into providing patients with contact lenses that have the most precise fit and comfort. Read Full Article [...]